Campaigns

SOUL OF THE SOUTH SEAS
An event celebrating our partnership with the Wildlife Conservation Society (WCS)

For several years Paul Gauguin Cruises (PGC) partnered with the WCS to manage two onboard programs: the family & kid experiential program, and a lecture series featuring ocean conservation scientists. To kick off the partnership I collaborated with the creative team at WCS to create a microsite promoting the union and offering a cruise give-away to one winner. In addition, members of the PGC marketing team cross-promoted at WCS events at the Bronx Zoo (“Run for the Wild,” featured here) and Central Park Zoo (“Sip For the Sea”).

ROLE
Microsite: Art direction and identity; Production and web design done by Wallop
Event deliverables: (Booths, banners, tattoos, t-shirts, flyer) Design

PRINTING
Jakprints (round flyer card); Tattly (temporary tattoos); CustomInk (t-shirts); J.M. Field (booth)

_________________________________

CHOOSE YOUR OWN ADVENTURE
Annual campaign for travel magazines

Each year PGC rolls out an annual consumer advertising campaign on social media, email and in prime publications like Travel + Leisure, AFAR, Departures and Condé Nast. In 2020 the focus was on the adventures that are part of PGC’s inclusive pricing. The print ads drove consumers to unique URLs on the website and featured graphics that emulated those of the digital environment. Corresponding social posts and emails launched at the time of publication.

ROLE
Art direction and design; Production Kayla Wilkes

_________________________________

CULTURE CORNER
Content creation for website, social media and emails

Tahiti and her islands offer up so many fascinating topics that we decided to create a special place on our website to feature subjects pertaining to the many facets of French Polynesian culture. This content became particularly useful during a period of time when PGC needed to stay on the minds of travel agents and consumers but had no sailings to promote due to the global pandemic. Topics are presented in brief, easy-to-read bites and are rolled out via emails and social media posts.

ROLE
Art direction, design and copy editing; Copywriting Ellen O’Rourke and Emily O’Rourke